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Paga, Jumia seal payment option deal

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IMAGE: Paga Nigeria, has announced its partnership with online retailer, Jumia Nigeria »



Mobile payment service company, Paga Nigeria, has announced its partnership with online retailer, Jumia, for the provision of alternative payment options.

Through the partnership, Paga will provide payment options to the over 500,000 customers currently using Jumia’s electronic commerce platform and the almost one million customers who already use its platform, according to a statement on Sunday.

Paga said it would allow consumers to transact business without having to enter sensitive information like card details when making purchases online.

The firm said, “Customers can simply click on the ‘Pay with Paga’ button on the Jumia website to pay for purchases of up to N200,000 in value from their Paga accounts at no additional cost.

“In an innovative new approach towards e-commerce payments, customers can now also shop and pay for their purchases via their mobile phones, using Paga’s ‘SMS-to-Order’ product.”

Commenting on the partnership, Paga’s co-founder, Mr. Jay Alabraba, said, “We’re very excited to welcome Jumia to the Paga family. The primary focus of this collaboration is to bring even greater convenience to the customer.

“By partnering Paga to create more accessible payment channels, Jumia is further opening up the e-commerce space to all consumers, irrespective of whether they have access to a debit card or not. Along with our e-payment channels, the impact of being able to shop via SMS is extremely significant to the vast number of consumers who do not have constant access to the Internet.”

Paga said it currently had over 800 businesses registered or in the process of integrating to use the platform to collect payments.

Since receiving its operational licence from the Central Bank of Nigeria in August 2011, Paga, according to the statement, now has almost one million customers using its service to pay merchants, send money, pay bills and buy airtime online via mobile phones, Internet-enabled devices, or through the over 3,500 agent networks in 150 towns and cities across 25 states nationwide.

Jumia’s Co-Managing Director, Mr. Tunde Kehinde, was quoted as saying, “By working with like-minded companies such as Paga, who are also focused on making e-commerce accessible to as many people as possible; we will continue to pioneer the Nigerian retail market, delivering smiles nationwide and beyond.”

Paga’s Founder and Chief Executive Officer, Mr. Tayo Oviosu, said, “We are working with both online and off-line retailers to offer Nigerian consumers easy, secure and most importantly free payment options, irrespective of them being banked or not.

“Paga is agnostic to the consumer’s payment choice and we currently have over 800 merchants who are integrating Paga to accept payments from debit cards; and of course, from cash in Paga accounts. Our partnership with Jumia only highlights our commitment towards developing effective payment solutions geared towards strengthening commerce and developing the country’s economy.”

Article Credit: PUNCH Newspaper

Updated 6 Years ago

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