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ELIZADE TOYOTA, Port-Harcourt Office

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We started business as an automobile marketing company in 1971, although the company had been registered three years earlier as Elizade Trading Stores handling general textile sales including under wears. By 1973 we were incorporated as Elizade Nigeria limited. We evolved to a dealer of only Toyota vehicles and spare parts in Nigeria in 1976. Over the years, we have consistently been marketing, selling and servicing Toyota vehicles in Nigeria. And today, we are clearly ranked as the no 1 Toyota dealer in Nigeria. Our superior performance in sales and service delivery as a result of our years of experience has given us a strong corporate image, which has served as a guarantee of value to our present customers.

We started operations from our Ikeja office in Lagos, Nigeria and later moved to a bigger place in Ogba, also in Lagos in 1979 and by 1976  we had set up a branch in Akure, Nigeria, to cater for our increasing customers. Today, we have two more branches in Port Harcourt and Abuja, both in Nigeria in order to meet up with the present day challenges. In May 1995, our company commissioned its corporate head quarters; The ELIZADE TOYOTA PLAZA, a six-storey building located at 322a M.K.O Abiola Way, Lagos Nigeria. The Plaza is centrally positioned on a main route for easy access. It has a double showroom for vehicles’ display, reflecting our loyalty to the Toyota business and our commitment to excellence.

In 1996, we went into partnership with R.T Briscoe [also a recognized Toyota dealer in Nigeria] and East Asiatic Company [EAC] Japan, to establish Toyota Nigeria Limited in Nigeria. Today, Toyota Nigeria Limited is the sole importer and distributor of Toyota vehicles in Nigeria, with a turnover of about N33b [thirty three billion naira], an authorized share capital of about N750m [seven hundred and fifty million naira] and a total asset base of about N8.1b [eight billion, one hundred million naira].


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Elizade is the brainchild of Chief Michael Ade-Ojo. The company evolved from a vision, apparently made manifest through divine favours; but which Chief Ade.Ojo readily accepted as a mission.

The dream that gave birth to Elizade started with the relationship between Chief Ade-Ojo and his wife Mrs. Elizabeth Wuraola Ojo, when both met as students at the University of Nigeria, Nsukka in the early 60s. Chief Ade.Ojo, who was studying Business Administration as one of the pioneer students of that course then, had vowed to establish and run a business of his own within 10 years of his working life. (He fulfilled the vow within six years). The name, ELIZADE – coined from ‘Elizabeth’ his wife’s first name and ‘Ade” his own middle name instantly struck him as a viable company name.

Thus, in 1968, only a couple of years after he left the University, Chief Ade.Ojo registered a business name, which he called Elizade Trading Stores. It was one of the first business names in Nigeria to have evolved from an inspiration triggered by nuptial union. That inspiration has remained the main propelling force behind Elizade’s successes over the years.

Foresight, determination and self-discipline, which have ruled the relationship of the founding couple, have also been the major pillars supporting the company’s continual growth. Thus in quick succession, Elizade Trading Stores, which handled general textile sales (including underwear) was followed with Elizade Independent Agencies (formed in 1971) with a focus on automobile marketing.

This business expanded quickly, with Toyota as the main product. In June 1973, the company was formally incorporated as Elizade Nigeria Limited and in 1976 the company secured a Federal Government license, along with four other firms, to become a direct distributor of Toyota vehicles and spare parts in Nigeria. Notably, of the four firms so licensed in 1976, only Elizade Nigeria Limited still remains afloat till today.


Phone 234 (84) 233847
Address Plot 114, Trans Amadi Industrial Layout, Port - Harcourt, Rivers State


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