To Get Personalised contents and be able to add items to your favourites, please Sign In or Sign Up          
 

Virgin Atlantic launches airside-recording studio at Heathrow


Travel » News & Alerts
Nigeria

IN a bid to give its premium passengers like top class musicians and creative professionals that fly with the airline value for money, one of Europe’s carriers, Virgin Atlantic has installed World’s first professional grade recording studio in Virgin Atlantic’s Clubhouse at London’s Heathrow Airport.

Airport departure lounges are often one of the few places where artists have time to relax and can simply sit and think.  Music lovers and composers flying Upper-Class with Virgin to Lagos from London who think of a new tune or need a last minute radio edit to their latest single whilst waiting for their flight can use the studio and record it immediately rather than running the risk of forgetting it.

The Virgin Atlantic Avid Edit Suite has been custom designed and built exclusively for the Clubhouse by AKA Design in London.  It is compact but powerful, offering the industry standard professional digital and editing and mixing system Pro Tools. The finished content can be emailed or uploaded to a record company, broadcaster or producer direct from the Clubhouse.

Spokesman for the carrier, Greg Dawson said, “ as an airline we want to do all that we can to help every musician’s career take off.  After ‘Garage’ and ‘House’ music we can now have ‘Clubhouse’ music.  Once again Virgin Atlantic is at the forefront of new innovations to make travelling an amazing experience.”

He disclosed, “the music and media industries have changed dramatically recently, the pace of creation and consumption is quicker than ever and deadlines are tight, requiring fast turnarounds and the ability to produce the finished article on the move.  Virgin Atlantic’s decision to create the world’s only airside production suite is the recognition of these needs in creative customers.”

Founder, Sir Richard Branson started his career in the music business and many composers have produced their best work while waiting for buses, trains and planes.

Meanwhile, the carrier has announced that Simon Lloyd will be joining the airline as marketing director from July 10, 2012.

Julie Southern, chief commercial officer, Virgin Atlantic, said, “I am delighted to welcome Simon to this key position at Virgin Atlantic. The airline has always been at the forefront of creative and innovative marketing and as one of the biggest brands in the world, marketing is key to our business. Simon has a strong commercial focus, a huge thirst for continuous improvement and an excellent understanding of our business goals.  I am confident that he will be able to build on our creative marketing strengths and take the airline forward when he joins us in July.”

Article credit: Guardian Newspaper

For more Nigerian news: http://news.logbaby.com

Article Credit:

Updated 4 Years ago
 

Find Us On Facebook

Tags:     Virgin Atlantic launches airside-recording studio at Heathrow

RELATED