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TRACE Renews Partnership With Angolan PayTV

News » Lifestyle

IMAGE: Laurent Dumeau, Trace Sport Stars CEO, »


Trace, a French-based entertainment group has renewed its partnership with TVCabo, a leading Angola and Mozambique pay-TV operator, to launch sport celebrity life style channel -Trace Sport Stars.

Trace Sport Stars is a global entertainment lifestyle channel dedicated to the life of sport celebrities.

The French group also maintained its partnership with TVCabo with the launch of Trace Urban French feed in the two African nations for the first time.

The international hip-hop and R&B-focused music channel will run alongside the portugese version which was introduced earlier this year.

It would be recalled that the TV channel group launched Trace Toca – a Portuguese-language music channel in Angola and Mozambique in July. It launched this digital channel with MultiChoice’s digital satellite TV service DStv.

TVCABO administrator, João Botelho believes the introduction of Trace Urban French feed and Trace Sport Stars will effectively suit the needs of company’s viewers’ diversified preferences.

Meanwhile, Trace Sport Stars CEO, Laurent Dumeau said Africa remains top priority for the digital channel, citing the continuous growth of the continent’s economy as a major factor for its distribution expansion.

The partnership with TVCABO will help the pay-TV operators strengthen its position in the Angolan and Mozambican markets, Dumeau concluded.

Article Credit: Ventures-africa

Updated 5 Years ago

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Tags:     Trace     TVCabo     Pay-TV     João Botelho     Laurent Dumeau