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Jumia Eyes 36% Growth In Egyptian Unit

News » Technology/Innovation

IMAGE: Mattia Perroni, Jumia CEO, »


Africa’s leading online retailer, Jumia, says it sees its market share surging beyond 36 percent in Egypt in the next few years.

Jumia, which currently leads the North African country’s ecommerce space, says Egypt is one of its strongest markets in the African region. It credits this achievement to the attention it pays on consumer’s needs.

According to a communique published by the company, one of the ways it plans to achieve this is by providing collections of products and different payment options which includes “pay on delivery.”

“The incredible market potential and the technology infrastructure, combined with the human factor are the main drivers behind this growth,” Jumia CEO, Mattia Perroni said in a recent study conducted by his company and the Boston Consulting Group.

The secret of Jumia’s success lies in “the right idea, the innovative execution and the people behind it,” he added. Jumia is also banking on the growing mobile market in Africa to boost growth.

Mattia says the growth of internet economy in Egypt may be relatively small compared to other countries globally; it is certainly recording some of the fastest growth rates in the world.

Jumia has so far succeeded by combing innovative consumer-centric approaches to reach its local customers.

Launched in 2012, the ecommerce giant is the flagship internet company of Africa Internet Holding, an e-business focused investment firm. It presently operates in eight African markets including Egypt, Nigeria and more recently, Cameroon.

Article Credit: Ventures-africa

Updated 5 Years ago

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