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Hollandia Yoghurt competes in beverage industry with new variants


News » Business
Nigeria

IMAGE: Roy Deepanjan, managing director, Chi Limited, »

October.28.2014

Chi Limited has introduced three new variants of Hollandia Yoghurt in addition to existing variants in the market. The new variants: ‘Green Apple,’ ‘Orange’ and ‘Pure and Plain’ are expected to cater to a growing demand for dairy products in general and yoghurt in particular.

According to the company, the new variants will widen consumers experiences of Hollandia Yogurt, which they love because it has a rich mouthfeel and a balanced flavour. Some consumers say the new lowfat yogurts are excellent for taste. Hollandia Yoghurt is not only healthy and fulfilling, but a real delight to consumers. The variants come in 1 litre, 500ml and 250ml tetra paks.

With the introduction of On-The-Go pack of Hollandia Yoghurt 180ml sachets in Orange, Strawberry and Plain Sweetened and Pure N Plain flavours at the cost of N50 for children and young adults, no doubt, consumers who are attracted to the brand and feel a kinship with its refreshing and energising flavours will become adorers and ambassadors in the nearest future.

By successfully translating feedbacks from customer engagement into innovative product extensions that satisfy the yearnings of consumers for new experiences, Chi Limited has become a foremost big player in its segment in terms of sales volume and product innovation.

According to a statement, the Pure and Plain variant that was developed to satisfy the ever-increasing health conscious consumer contains no sugar and is adjudged suitable for the individual who desires to consume yoghurt strictly for its numerous health benefits.

As consumers become more aware of the nutritional and health benefits of yoghurt, especially its role as a good source of protein, vitamins and calcium that are beneficial to general health and well being of the individual, the market for yoghurt can only grow even more.

Speaking on the newly introduced variants, Roy Deepanjan, managing director, Chi Limited, said: “The new variants of Hollandia Yoghurt were developed following extensive consumer engagement activities which revealed that our loyal customers who have helped us to reach the number one position have a yearning for more varieties of the Hollandia Yoghurt brand. We at Chi Limited have always been keen to satisfy the ever growing population of Hollandia Yoghurt consumers across Nigeria with products designed to satisfy their needs and expectations from our brands.”

Article Credit: Businessdayonline

Updated 3 Years ago
 

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Tags:     Chi Limited     Hollandia Yoghurt     Green Apple     Orange     Roy Deepanjan    

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