WALTER Consult, Lagos
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WALTER Consult was founded in 2007 by customer relationship expert Walter Bossman to provide Small & Medium Enterprises and non-profit organisations with affordable marketing communications solutions services. Today, we provide all the services required to completely conceive, design and deliver entire marketing programs, or we can contribute to the individual components of a campaign.
We offer marketing and Communications Strategy, Market Research, Brand Development, Public Relations, Promotions and Corporate Events Marketing.
With a team of experienced and talented partners, we also offer graphic & production design, brand communications services, Advertising, public relations and others.
At WALTER, we approach projects with enthusiasm, a love of challenge and a proven capacity to deliver results. In short, marketing & communications strategy are the pillars of our work.
We believe honesty should always be the best policy in business. We place a great value on ethical business practices, social consciousness, and a respect for others in all areas of life. The conduct of our business reflects these values.
Strategic at heart, we are also practical by nature. We believe in giving our clients best advice – even if it means challenging their thinking.
WALTER is structured to meet the need of clients who need top-quality marketing communications services at a reasonable price. To provide this, we call upon our network of seasoned independents with skills that complements ours, such as Advertising professionals, graphic & production artists, technical writers, corporate events planners, award winning & internationally recognized brand experts and others.
WALTER Consult is committed to helping clients achieve their most ambitious marketing goals and strategic communications objectives. To deliver the highest levels of professionalism and experience. To provide strategic counsel, creative solutions and timely, responsive service
WHAT WE ARE
Marketing communications comes in many guises. At WALTER we specialise in Strategy, Communications, Market Research, Public Relations, Promotions and Corporate Entertainments/Events.
Broadly speaking, our work falls into four different areas: Marketing, Communications, Strategy and Solutions. In reality, they are interconnected.
We start with a detailed investigation of your brand, your products/services, your markets and your competitors. Then we prioritise your opportunities and define business-oriented strategy, ensuring our creative approach hits the target. In short, we work with you to find the best ways to express your organisation more clearly, powerfully and personally.
At WALTER Consult we offer a range of services, which include, but are not limited to the following services.
Marketing plans – a marketing plan is a core component of a business plan. If you don’t have one, we create one. If you do have one, we make sure it’s an integrated part of your business plan. We want to know where you want to go and the marketing plan helps guide us on how to get you there. It doesn’t have to be complicated, but it should be the first thing we do.
In today’s very competitive marketplace, we believe a strategy that insures a consistent approach to offering your product or service in a way that will outsell the competition is critical.
Market research has a broad scope. It includes aspects of the business environment, competitor intelligence, technological advances, Client service feedback, and more.
At WALTER we use various methods of market research to find out information about markets, target markets and their needs, competitors, market trends, customer satisfaction with products and services, etc.
We believe our clients can learn a great deal about customers, their needs, how to meet those needs and how the business is doing to meet those needs.
Marketing & Communications
How will our Marketing & Communications services help your business?
From communicating corporate aims and objectives, to promoting new products, entering new markets or attracting new staff, a planned, sustained and integrated marketing communications programme will enhance and nurture the reputation of your business and strengthen awareness among your target audiences.
Our Marketing & Communications services include:
- Business communication strategy and planning
- Corporate image analysis
- Crisis and reputation management
- Internal communications
- Sponsorship and event management
- Corporate Social Responsibility
Public Relations & Media Planning
While advertising communicates a paid message to the masses or a specific market niche, public relations reinforce that message by communicating to the public through a third party – the media.
At WALTER we understand that every company or institution is the subject of public relations, whether it pursues the activity or allows opinions and perceptions to develop by default. In most economies of the world, the public forms opinions and makes decisions in the marketplace that affect business and industry. Your organisation, therefore, has an opportunity and a responsibility to effectively communicate with the publics it serves. In short, our public relations philosophy is fourfold: research, planning, communications and evaluation of the implementation programme. We will make your message more credible while reaching your critical audiences and stakeholders via the media, the internet and other communications channels.
Our public relations services can be delivered as part of an integrated marketing communications campaign alongside otherWALTER Consult business communication services, or they can be stand alone. Our PR specialists are used to working on integrated campaigns alongside their colleagues in Marketing Strategy, Marketing & Communications Services, creative & graphic design, and also with in-house client marketing teams.
Our Public Relations & Media Planning services include:
- PR programme management
- Editorial news release and article writing services
- Media relations
- Media training
- Public speaking and oral communication training
- Press releases
- Advertising strategy
- Broadcast scripts
Corporate Event Marketing
Seminars & Workshops
We offer a variety of seminars and workshops designed to provoke thought and motivate action. We will be happy to develop a customised workshop/seminar specific to your industry, market, company, membership, product or service.
Other services in our Corporate Event Marketing Unit include:
- Annual General Meetings
- Industry Networking Events
- Event Management
- Corporate Outings
- Product Launches
Pre – and on-site registration
On site programme management
Complete programme planning and execution
Site selection and vendor negotiations
Professional speaker coordination
Marketing & promotional initiatives
Programme administration and follow-up
Hospitality & entertainment
Budget development and management
For large companies and government departments, WALTER Consult represents an easily accessible resource for your work overflow or special projects needs.
If you run smaller businesses, you can enjoy the perfect alternative to employing a full time staffer.
No matter what size your business – from a few employees to national companies or a government department – services can be supplied on short and long-term arrangements via:
- Contract, or
- Retainer basis.