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WHO WE ARE
TOPCOMM was established in 2000 out of the desire to offer premium Integrated Marketing Communication Services to businesses.
It was set up to influence uniquely, the marketing communications industry with the ultimate desire to meet and exceed the needs of its clients.
On June 25, 2008 TOPCOMM became the first Integrated Marketing Communications Agency in Africa to be admitted into a global network of top notch media communications agencies and segment leaders in their respective countries. www.themarketingorchestra.com
In order to provide a 360 degrees service to its clients TOPCOMM created Tradeblazers Ltd (www.tradeblazers.net) to have a niche in; Event Management; Business Tourism, Meetings, Incentives, Conferences & Exhibitions (M.I.C.E) and Travel Trade Publishing.
WHAT WE DO
TOPCOMM offers a wide range of services to meet the continuous growing needs of our various clients and customers.
- Public Relations
Public relations (PR) is a field concerned with maintaining a public image for businesses, non-profit organizations or high-profile people, such as celebrities and politicians.
An earlier definition of public relations, by The first World Assembly of Public Relations Associations held in Mexico City in August 1978, was "the art and social science of analyzing trends, predicting their consequences, counseling organizational leaders, and implementing planned programs of action, which will serve both the organization and the public interest.
Our PR services are categorized as follows:
- Marketing Communications
- Strategy Development
- Stakeholder Relations
- Corporate Communications
- Message Management
- Crisis /Issues Management
- Events Management
- Liaison /Logistics
- Media Communications
In communications, media (singular medium) are the storage and transmission channels or tools used to store and deliver information or data. It is often referred to as synonymous with mass media or news media, but may refer to a single medium used to communicate any data for any purpose.
Our Media Communications are categorized as follows:
- Press Release Drafting
- Press Release Distribution
- Media Monitoring/Collation/Clipping Services
- Photo calls
- Media Invitations/Distribution/RSVP
- Comprehensive Media Analysis Report
- Profiling Marketing Research
One of the most challenging problems of the information society is dealing with the increasing data overload. With the digitizing of all sorts of content as well as the improvement and drop in cost of recording technologies, the amount of available information has become enormous and is increasing exponentially.
It has thus become important for companies, governments, and individuals to be able to discriminate information from noise, detecting those data that are useful or interesting.
The development of profiling technologies must be seen against this background. These technologies are thought to efficiently collect and analyse data in order to find or test knowledge in the form of statistical patterns between data.
This process is called Knowledge Discovery in Databases (KDD) (Fayyad, Piatetsky-Shapiro & Smyth 1996), which provides the profiler with sets of correlated data that are used as "profiles".
Our Profiling services are categorized as follows:
- Visiting leadership team
- Key structural changes
- Visibility of visiting executives in Nigeria
- Marketing Research
Marketing Research is " the function that links the consumer, customer, and public to the marketer through information - information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process.
Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the findings and their implications."
Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services.
The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is concerned specifically about marketing processes