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The School of Media and Communication lagos


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The School of Media and Communication has evolved directly from the Centre for Media and Communication. The CMC was instituted in 2006 by the Pan-African University Council in recognition of the critical role of this sector in shaping societal values and cultural life. No less important, the contribution of the creative industries to economic growth and the GDP is gaining recognition as well.

Specifically, the establishment of the School of Media and Communication is informed by the aspiration to train professionals in this area of culture who would uphold the highest intellectual, ethical and professional values that promote creativity, critical knowledge, technical perfection, social responsibility, and the spirit of enterprise. The School’s programmes will prepare students for careers in the creative industries, in business generally, and in various public and private domains.

Mission
The primary goal of the School of Media and Communication is the formation of media and communication professionals, to enable them pursue their calling of service to human cultures with a sense of creativity, skill, knowledge and values. We wish to contribute through our expertise to the professional excellence of the creative industries in our country and the continent of Africa.

Vision
The vision of the School is to be internationally recognized as a prestigious institution offering high quality education in communication and media; to be a reference point for research in Africa, and to be a leading centre of learning globally. It is expected that the level and high standard of the School will influence positively all other faculties of its nature across the country and the African continent.

PROGRAMMMES

ADVANCED WRITING AND REPORTING

The Advanced Writing and Reporting Skills (A.W.A.R.E.S.)  is a programme that focuses not only on improving writing skills but also on facilitating proficiency in research as well as critical and cognate skills.

The course will be of particular benefit to persons who work in the media and in public relations or who aspire to enter these fields, but it is also beneficial to those who merely wish to improve their writing skills. Important components of the course include learning to make adequate use of the web to present one's work and the improvement of productivity through greater self-management.

In addition to the core writing modules, participants will have the chance of specializing in one of the three available writing streams:

The Creative Writing stream
The Creative Writing stream is a practical course and will run principally in a workshop format. It will deal with the nature of creativity and creative writing as well as explore ways that lead to the generation of ideas, the development of story lines and storyboarding, the development of character and atmosphere as well as thematic development.

The Business and Economic Writing stream
The Business and Economic Writing stream will provide adequate education in the requisites of business and economic reporting, and participants will develop skills to understand the discourse of corporate governance, financial markets, equity, privatization, and a wide range of macro and micro economic issues, as well as business practices.  This stream will also highlight the creative trend of persuasive business communication with the use of the new informative technologies and tools to transform the stiffness in written communication.

The Reporting for the Media stream
The Reporting for the Media stream will focus on the essentials of reporting and will consider the various forms of reports. Participants will learn how to develop a creative sense for news and how to put together an effective story structure. The identification of angles, the targeting of readers and the planning of interviews are other topics that this stream will deal with.

PARTICIPATION
- Journalists, Correspondents and Reporters
- Copy writers, Creative writers in advertising 
  agencies, and corporate organizations
- Scriptwriters (in Electronic and Print media) 
- Film Makers, Producers, Editors and Sub-Editors
- Corporate executive and Public relations Officers  who intend to apply creativity in writing 

- Those aspiring to improve their writing competence

COURSE FEE
N250,000 per participant

DURATION
22 days spread across three months
12 April - 8 June, 2012

CERTIFICATE IN BROADCASTING

With the advent of several broadcasting stations and few qualified practitioners in Nigeria and the need for quality, the SMC has designed this course on broadcasting to train professionals and aspiring broadcasters to learn the art of excellent presentations for radio and television.

Essentially, this certificate programme will develop its participants to think creatively in producing valuable programmes for their varied listeners and viewers.

In addition, it will provide vistas of opportunity for appraising the quality of content, selling air time, manage relationship with advert agencies, matching specific market and advertisers and discover effective ways to develop and manage a radio or television station.


Generic Modules

  • Presentation skills in audio and visual media
  • Interview techniques in audio-visual media
  • Audience analysis and broadcast practice
  • New media: convergence principles and practices
  • Production in broadcast media
  • Programming and scheduling in the ICT age
  • Broadcast news and features writing
  • Media enterprise
  • Marketing and sales today
  • Media ethics
  • Concepts of media and communication

For Whom
Radio and Television presenters, Radio/TV producers, Studio managers, Content producers; Media marketers, Online editors and managers.

Course Fee
N400,000.00 per participant
Fee covers all course materials, tea and lunch

Duration
5 July 2012 - 14 September, 2012

Certificate in Media Enterprise (CME)

CME is a programme of SMC designed to equip participants with the entrepreneurial spirit and leadership ability required to turn a creative idea into a successful business venture.

The Programme will also help practitioners in the media industry improve their management skills so that they can effectively manage the growth of their enterprises. 

Programme Structure     
CME is designed to run in modules spread out over four months to provide participants with a critical overview of how creative enterprises are run, both locally and globally.

This method gives participants the opportunity to conduct audits on their newly acquired knowledge, try them out in their organizations and bring feedback to the class.

Modules

  • Culture, Society & the Media
  • Self Management Skills
  • Professional Ethics
  • Policies, Taxation and Regulations
  • Media Laws in Nigeria
  • Advanced Language Skills
  • Effective Corporate Communication
  • Leadership Strategies
  • Marketing and Advertising
  • Creativity and Innovation
  • Strategies for Growth
  • Financial Management and Analysis
  • Creative Writing
  • Creative Design and New Media
  • Preparing a Business Plan

For Whom

  1. Print and Electronic Media (Editors, Producers, Sub Editors)
  2. Advertising Agencies (Directors, Account Managers)
  3. Corporate Affairs Managers
  4. Film Industry (Producers, Directors)
  5. Entrepreneurs in the Media and Communication Industry.


Certificate
A Certificate im Media Enterprise will be awarded toall participants who successfully attend all the modules


Duration
A 33 day programme spread over four consecutive months.

Date
6 March - 10 July, 2012

Course Fee
N400,000 per participant
(Fee covers all course materials, tea and lunch) 

Media has also moved away from the old paradigm; we are now in the age of the new media . We can no longer function in the old beaten path of technological stagnation, low circulation figures, lack of audience rating procedures, indifferent quality outputs, and dubious ethics.

Leadership and Governance in Media and Communication

The certificate in Leadership and Governance in Media and Communication (LEGOMECOM) is a high-value collaborative programme between the School of Media and Communication and overseas partners in industry and the academy. In concept the programme rests on the new paradigm of the knowledge economy; in this economy, the key factor in economic production is human capital and the possession of skills and competences.

Media has also moved away from the old paradigm; we are now in the age of the new media . We can no longer function in the old beaten path of technological stagnation, low circulation figures, lack of audience rating procedures, indifferent quality outputs, and dubious ethics. Since it all stems from poor management and inadequate governance skills, the best way to tackle these challenges is from the top. That's what LEGOMECOM is about.

Objective
The programme aims to assist chief executive officers and directors to optimize their leadership skills in the focus industry area of media and communication; enhance their grasp of strategy; maximize their command of innovations and trends in the field, and assist them in the development of their visions and plans to build equity and portfolios, and over all brand performance.

Programme Structure
Two important components of this course are (a) our experts will spend consulting time (3 days) with you and your staffers in critical needs areas; (b) you will also spend a week-long training, observational and consulting time with our partners in media establishments and institutions in the UK. Core travel expenses are included in the cost.

Modules

  • Leadership strategies and styles
  • Communication in organizations
  • Brand equity management and communication
  • Corporate governance and Ethics
  • Financial management tools and packages
  • Business intelligence in the communications Industry
  • Public policy and media
  • Innovations in media and communication

For Whom

  1. Chief Executive Officers 
  2. Board level directors

Date
30 May - 30 August 2012
Duration

25 days spread across four months

Course Fee

N1.5 million per participant.
(Fee covers all course materials, tea and lunch)

SMC, in partnership with GfK Verein, the foundation arm of the global market research giant GfK, is fostering the development of market and social research in Nigeria. To actualize this aim, the GfK center is offering a new programme, the Certificate in Market and Social Research.

Certificate in Market and Social Research (MSR)

The Certificate in Market and Social research (MSR) is intended to meet the growing need in the country for a more data-driven business and social process. It will provide high quality instruction in the profession of market and social research. The innovative curriculum of the programme is industry - focused and will be delivered by an international faculty which includes GfK experts and specially trained SMC faculty.

OBJECTIVES
1.To develop an understanding of market and social research including research design and methodologies.
2. To impart skills in how to execute field studies in MSR, translate data into findings and report findings.
3.To instruct participants in the use of social media in market and social research.
4.To imbue students with the ethical dimensions of market and social research as a means of acquiring the culture of professionalism and personal integrity.
5.To optmize participants’ understanding of the culture and values of their organizations. 

Expected Outcomes and Benefits

At the end the programme, participants would

  • Have industry-ready professional knowledge and skills as market and social researchers
  • Qualify to apply for Full Membership of the UK Market Research Society
  • Join the SMC Alumni and Knowledge Network

 PROGRAM STRUCTURE

The MSR will run for a period of six months: May-November, 2012

  • Two thirds of this period will be spent in the classroom in a staggered learning experience that includes two intensive weeks
  • There will be a six-week internship period in industry.
  • Five [5] successful candidates shall have an opportunity to do their internship in Europe

APPLICATION DEADLINE

MAY 11, 2012

 FEES:
Standard course fee:  N450,000.00 per participant.
There is provision for a limited number of scholarships:-
3 full scholarships of N450,000.00 per participant 8 part scholarships of N200,000.00 per participant
5 outstanding participants will have the opportunity to carry out their internship in Europe.
FOR WHOM
-    Brand managers/sales executives
-    Marketing executives/managers
-    Community relation managers
-    Social workers
-    Public Relation managers/executives
-    Business Development managers/executives
-    Market Research Analysts
-    CSR managers 
DESCRIPTION OF MODULES
FUNDAMENTALS OF MARKETING
This module will introduce the participants to the essential areas of marketing and the marketing environment.

INTRODUCTION TO MARKET RESEARCH
This module introduces the students to the history and various approaches to market research. It distinguishes the fundamental differences underlining the different types of research. It discusses the research cycle and process and highlights the challenges and opportunities in market research.

QUANTITATIVE RESEARCH METHODOLOGY

This module will introduce participants to quantitative research methodologies. It will guide the participants through the process of research planning to the design of research instruments, through sampling techniques to the challenges of different data collection modes, interpretation of data and basic report writing. It also explores the cultural and class differences in responses to classic market research


QUALITATIVE RESEARCH METHODOLOGY
This part of the programme will introduce participants to the characteristics and various approaches to designing and conducting qualitative research projects in market research. Students will gain hands-on experience in various qualitative methods and analysis techniques.
 SOCIAL MEDIA AND MARKET RESEARCH
This module examines the use of web 2.0 technologies in the context of market research. Especially in the Nigerian context web 2.0 is notably used in order to socialize and network. This class, however, will pay particular attention to the use of online platforms and their effect on market research.

REPORTING RESEARCH FINDINGS

This aspect explores the commercial impact of research. Participants learn how to turn data into findings and the techniques for organizing and presenting  research findings. It introduces the students to Insight and Fact-based-consultancy, the development of action plans and appreciation of stakeholders’ engagement.

PROFESSIONAL AND MARKET RESEARCH ETHICS
The module explores the need for ethical considerations in the research; sets out the ethical criteria for market research and the importance of personal code of ethics. It aims to positively imbue students with the ethical dimension of marketing as a means of acquiring the culture of professionalism and personal integrity. 

SOCIAL RESEARCH
This is a study of the scientific methods of research for social/community workers and those engaged in the corporate social responsibility tasks for businesses or organizations. It examines the concepts, framework and contexts of social research in Nigeria and expounds the skills for planning, conducting and evaluating social programs and resource management. Topics include action research, applied research, research influence on policies and practice, effective communication of results.

STATISTICS IN MARKET AND SOCIAL RESEARCH

This aspect of the programme  is a hands-on instruction in the use of computer-based statistical analysis. The module is based on the SPSS  software (Statistical Package for Social Science). It covers the areas of multivariate analysis and modeling; cluster analysis and segmentation and conjoint techniques.

CONSUMER PANEL RESEARCH
Panel research module considers the history, methodologies and principles of different types of consumer and retail audit panels. Topics include case studies, setting up and maintaining a household panel, optimizing response rate, data analysis and reporting.

ORGANIZATIONAL RESEARCH
The module deals with practical and conceptual aspects of organizational research. It develops the students’ understanding of structures, operations, issues and events around their organization and their ability to predict the future of their organization. It deals with organizational diagnostics, employee attitude surveys, evaluation and impact analysis and stakeholder analysis.

The dwindling fortunes of today's media and marketing communication companies occasioned by massive cuts in ad spend and poor copy sales bring to fore the exigencies to creatively explore time-tested strategies in order to expand their revenue base and take the business to higher level of success. The print, electronic, outdoor and the new media, as a matter of survival, must harness all available revenue centers, if they must stay relevant, independent and remain a true watchdog of the society.Operational Business Strategies for Media Effectiveness Yesterday's strategies and revenue-driven platforms are now inadequate and require constant re-valuation, repositioning and redirection, if any media/marketing communication company worth its salt can survive in an aggressively competitive industry. This workshop is open to media and marketing communication practitioners up-to-date business platforms that will sharpen their competitive edge, strengthen existing revenue centres and increase their chances for sustainable growth as going concerns. It will feature several case sessions in which booming enterprises will share their success stories.


Objectives

  • Explore the business of content development and marketing as a profitable venture for electronic media.
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  • Expose participants to trends, innovations, technologies, legislation, marketing and the strategic place of outdoor media.
  • Equip participants with the techniques of running an effective advert department as well as mirror some of the inadequacies of conventional canvassing approaches and explore new ways for reaching today's sophisticated advertisers.
  • Take participants through the rudiments of media ratings/buying and present effective mix of rating elements that will guarantee optimal exposure of clients' brands, thus achieving result-oriented campaigns.
  • Provide in-depth understanding of the basis, criteria and business of sponsorship and collaboration as an essential revenue centre for driving media projects/events.

Modules

Entrepreneurship and Development

Media Entrepreneurship, Strategies and Survival

Ethics and Best Practices in Media Marketing

Sports Marketing: Strategies, Challenges and Prospects

Practical Strategic Task: Presentation (Print)

Strategic Initiative for a Healthier Financial Future

Programme Content Development and Marketing in the Electronic Media: Challenges and Global Trends  

Canvassing for Advertisements: Dynamic Skills and Drive

Practical Strategic Task: Presentation (Electronic)


New Approaches to Traditional Income Generation

Print Media Circulation, Subscription and Copy Sales: New Strategies and Tactics

Exploiting Critical Revenue Centres: Special Projects, Supplements, Spotlights and Events

Outdoor Advertising Today: Global Trends, Legislation and Marketing Strategies

Attracting and Managing Sponsorship and Collaboration for Media Events   

For Whom
- Media CEOs /Directors /Managers

- Advertising  Agencies (Media Heads)

- Media Business Development Managers

- Advert Managers

- Special Projects /Supplement Managers

  in Print and Electronic Media

- Public Relations Practitioners

- Media Entrepreneurs

- Brand/Marketing Managers

- Corporate Affairs Managers

- Outdoor Advertising Regulators and Managers

Course Fee
N105,000 per participant. 
This fee covers all course materials, Tea and Lunch

When goals are set and decisions are taken in any organizational setting, it often falls to different levels of managers, supervisors and team leaders to mobilize, motivate, direct, and work with other staff to achieve the set goals.  But the communication and relational style adopted by managers could make a critical difference between failure and success.  A brash and aggressive style could destroy social cohesion and team spirit in the work place, while a passive relational style could force the wheel of organizational efficiency grinding to a halt.

Assertive Communication Skills for Managers and Team Leaders

Assertive communication is motivational, goal-directed and effective because it begins with a respectful recognition of the essential worth and importance of every member of the working team.

The main aim of this seminar is to train managers and supervisors on the assertive and effective communication skills they need to build team cohesion and drive up staff effectiveness in the work place.

Other objectives are:                     

  • To sensitize participants on the importance of emotional intelligence in inter-staff relations in the work place.  example and positive grit.
  • To re-train supervisors and managers on how to energize staff for better performance through personal                                
  • To train participants on the techniques and vocabulary of work place persuasion.     

Topics to be covered include:             

  • Understanding Assertive Communication.
  • Techniques and vocabulary of work place persuasion.
  • Demonstrating Emotional Intelligence in work place relations.
  • Building inter-staff chemistry through communication.
  • How to communicate decisively.                                      

Methods of Delivery:                            

  • Presentations
  • Practical/interactive sessions.  
  • Role play.

For Whom: Managers, Supervisors, Team Leaders, Business Owners, Public Relations and Marketing officials, Human Resource and Corporate Affairs officials, Departmental and unit heads, Principals/Proprietors  of schools and Institutional heads, and anyone  that actively communicates with others in the public domain.

Date:
  1 - 2 March 2012 

Programme cost: N150, 000 per participant. 
 
Lead Faculty:  Dr. Austin Tam-George

 Profile of Lead Faculty:

  • Dr Austin Tam-George is a communication and Industrial Relations strategist with a PhD from the University of the Witwatersrand, South Africa. He was also Andrew W. Mellon Research Fellow and Lecturer at the University of Cape Town. Tam-George has extensive consulting experience in executive capacity building in Nigeria and South Africa. In 2008, he worked as Research Consultant for the New Partnership for Africa’s Development (NEPAD – an agency of the African Union (AU), in its good governance monitoring projects across Africa.

Strategies for Optimizing Corporate Communication Skills 

Strategies for effective corporate communication are changing as a result of the transactional nature of the business environment. Before now, corporate communication thrived with the traditional skills and competencies, but in today’s turbulent socio-economic challenges, a new approach is required in the practice. A few salient questions - how are smart companies dealing with these challenges? How are they communicating with publics? What are forward-looking communicators doing now to position their company’s brand for the anticipated recovery? In this new media world, what new roles should communicators play and how should their departments be reorganized?

If you are groping with difficulties on any of these or related questions, then, the Strategies for Optimizing Corporate Communication Skills seminar of the School of Media and Communication will give answers to these and more. It will expound key issues in contemporary corporate communications. Essentially, participants will be equipped with the knowledge; skills and approaches that will enable them balance the often conflicting demands of communicating in definite terms to all parties.

Significantly, at the end of the seminar, participants will have a holistic and practical approach to communication strategies that will enable them carry out their corporate communication functions. This combination of knowledge and practical skills will enable them to become effective communication professionals.

Objectives
The aim of this seminar is to train participants on the dynamics of developing effective communication platforms that will enable them maintain a sustainable communication structure. It will afford participants the opportunity to learn the skills of communicating effectively in all areas and other seemingly less important but necessary activities which will improve the growth of their business and corporate communication.

Modules

 

    • Current Trends in the Corporate Communications
    • Strategic Planning for Renewed Positioning
    • Corporate Identity, Brand and Reputation Building and Sustenance
    • Communication Research and Stakeholder Analysis
    • Media Relations Management
    • Writing Structured Messages
    • Overview of Integrated Marketing Communication
    • Conflict, Change and Crisis Communication
    • Events and Sponsorship
    • New Media and Communication
    • Triple Bottom-Line Reporting
    • Creative Presentation Skills

 

 

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Phone oris - 0805 812 7207 and
Address School of Media and Communication, Pan-African University (Victoria Island campus), 2, Ahmed Onibudo Street, Victoria Island, Lagos

 

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